DONAS DO CAFÉ PROJECT
The coffee culture future depends on equity
WOMEN LEADERSHIP IN COFFEE CULTURE

Donas do Café project aims to be a vehicle of knowledge exchanging, contributing to the work of the women who are partners of Cooxupé and SMC. It’s initiative that brings the names of female producers to the forefront of their businesses and inserts them in the specialty coffee market. When a woman thrives, so does everything around her.

THE SUCESS OF SPECIALTY COFFEE PRODUCED BY WOMEN

The participation of women in coffee growing has grown exponentially and the demand for coffee produced by them has increased at the same rate. Showing that they can and should lead their businesses, occupying more spaces, the “Donas do Café” was idealized and developed, in 2020, to bring visibility to their work. The importance of this project is illustrated through its brand, which brings the personification of women coffee producers – determined and always looking towards the future.

INFORMING

We promote meetings where we share knowledge about the production and market of specialty coffees.
KEEPING UP
Our team is always close to the producers for technical monitoring of crops and harvest, and alignment of expectations.
COMMUNICATING
We present our actions related to the project to our clients so that they get to know the work of the women involved.
NEGOTIATING
All the work done results in new successful partnerships that value the role of women in the specialty coffee niche.

VALUING THE FEMALE WORK IN COFFEE GROWING

The Donas do Café project is inclusive and develops real results that makes the difference. Therefore, we analyze the following participation criteria:

• The producer must be a Cooxupé member, be associated with a registration, or be related to the registration holder;

• Participate in the meetings and workshops proposed by the project;

• It’s required to be active in the processes that take place at the farm, working with one or more of these areas: crop management, harvest, post-harvest, administration, financing, planning, marketing;
• Be up to date and in accordance with the Cooxupé Sustainability Protocol – “Gerações”.
• Produce and trade lots of specialty coffees with us;

• Prioritize SMC and Cooxupé’s business opportunities so that we have consistent relationships with customers.

• The producer must be a Cooxupé member, be associated with a registration, or be related to the registration holder;
• It’s required to be active in the processes that take place at the farm, working with one or more of these areas: crop management, harvest, post-harvest, administration, financing, planning, marketing;
• Produce and trade lots of specialty coffees with us;

• Participate in the meetings and workshops proposed by the project;

• Be up to date and in accordance with the Cooxupé Sustainability Protocol – “Gerações”.
• Prioritize SMC and Cooxupé’s business opportunities so that we have consistent relationships with customers.
Our intention is to bring real results for women who specialty coffees and are Cooxupé cooperative members and SMC partners. That is why every year we gather those who traded with us and who are part of the Donas do Café blends, to share a special bonus, a contribution from our clients who also embrace this cause.
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