{"id":63,"date":"2023-06-05T14:13:13","date_gmt":"2023-06-05T14:13:13","guid":{"rendered":"https:\/\/smccafe.com.br\/en\/?page_id=63"},"modified":"2024-10-04T19:23:48","modified_gmt":"2024-10-04T19:23:48","slug":"geracoes-protocol","status":"publish","type":"page","link":"https:\/\/smccafe.com.br\/en\/geracoes-protocol\/","title":{"rendered":"\u201cGera\u00e7\u00f5es\u201d Protocol"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/smccafe.com.br\/en\/wp-content\/uploads\/2023\/06\/topo-geracoes.jpg” background_position=”top_center” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”80px||80px||false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”20px||20px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Josefin Sans||||||||” text_text_color=”#fcf4e7″ text_font_size=”50px” text_line_height=”1.2em” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”36px” text_font_size_phone=”29px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

GERA\u00c7\u00d5ES<\/p>\n

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SUSTAINABILITY PROTOCOL<\/p>\n

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The actions we take today assure the generations to come<\/p>\n

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To ensure there is a future for coffee culture, Cooxup\u00e9 developed the \u201cGera\u00e7\u00f5es\u201d Protocol \u2013 a tool for continuous improvement on the path to sustainability that is subdivided into levels of environmental, social and economic evaluation.<\/p>\n

Gera\u00e7\u00f5es was thought to take into consideration the molds of Brazilian coffee farming and is based on the premise of being an inclusive protocol. Cooxup\u00e9 counts on well-trained team of specialists available to give all the necessary support to the cooperative members so they can adjust their practices and thus meet all the requirements listed in the protocol.<\/p>\n

The idea is to provide coffees that, besides having quality in the cup, are aligned with an ethical point of view and in harmony with the environment and the communities. The longevity of coffee farming depends on our conscious and responsible actions.<\/p>\n

tiger fortune<\/a><\/p>\n

sugar rush<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#fcf4e7″ background_enable_image=”off” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Josefin Sans||||||||” text_font_size=”32px” text_line_height=”1.2em” custom_margin=”30px|30px|20px|30px|false|false” text_font_size_tablet=”” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

MOTIVATING THE LEADERSHIP AND INCLUSION OF SMALL PRODUCERS INTO THE COFFEE CHAIN THROUGH SUSTAINABLE COOPERATIVISM<\/p>\n

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Cooperativism itself is a sustainable model: it\u2019s made by people for people and allows the inclusion of small producers who become protagonists in the coffee chain. We want to extend to everyone who is part of this collective the opportunity to lead changes and innovations.<\/p>\n

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The Sustainability Protocol “Genera\u00e7\u00f5es” was developed by Cooxup\u00e9 with the support of SCS Global Services, a worldwide certifier with over 40 years of experience in environmental, sustainability and food quality issues.<\/p>\n

As an esurance of transparency and credibility through processes, the cooperative and its members will be regularly visited and submitted to a third-party verification to validate the adherence and evolution of the producers according to the different levels of sustainability, as well as to verify the engagement of Cooxup\u00e9 in supporting its members.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”1920px” min_height=”524px” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/smccafe.com.br\/en\/wp-content\/uploads\/2023\/06\/img-sobre.jpg” background_last_edited=”on|tablet” background_position_tablet=”bottom_center” background_vertical_offset_tablet=”51%” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/smccafe.com.br\/en\/institutional\/” button_text=”About Us” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”rgba(255,76,0,0.76)” button_border_width=”0px” button_use_icon=”off” custom_margin=”500px||||false|false” custom_margin_tablet=”250px||||false|false” custom_margin_phone=”250px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/smccafe.com.br\/en\/wp-content\/uploads\/2023\/06\/img-especialissimo2.jpg” background_last_edited=”on|tablet” background_position_tablet=”top_center” background_vertical_offset_tablet=”48%” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/smccafe.com.br\/en\/especialissimo-program\/” button_text=”Especial\u00edssimo Program” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”rgba(255,76,0,0.76)” button_border_width=”0px” button_use_icon=”off” custom_margin=”500px||||false|false” custom_margin_tablet=”250px||||false|false” custom_margin_phone=”250px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/smccafe.com.br\/en\/wp-content\/uploads\/2023\/06\/img-donas-cafe2.jpg” background_last_edited=”on|tablet” background_position_tablet=”top_center” background_vertical_offset_tablet=”75%” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/smccafe.com.br\/en\/donas-do-cafe-project\/” button_text=”Donas do Caf\u00e9 Project” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”rgba(255,76,0,0.76)” button_border_width=”0px” button_use_icon=”off” custom_margin=”500px||||false|false” custom_margin_tablet=”250px||||false|false” custom_margin_phone=”250px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#231814″ background_enable_image=”off” parallax=”on” custom_margin=”||||false|false” custom_padding=”||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” background_color_tablet=”#fcf4e7″ background_last_edited=”off|desktop” background_enable_color_tablet=”on” use_background_color_gradient_tablet=”off” global_module=”269″ global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Josefin Sans||||||||” text_text_color=”#FFFFFF” text_font_size=”32px” text_line_height=”1.2em” text_orientation=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

FOLLOW US ON INSTAGRAM<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]Get to know more about the story and the passion behind the coffee production.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”1920px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”]\n

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\n\t\t\n\t\t\tBefore it reaches your cup, there is work that sta<\/span>\n\t\t\t\n <\/path>\n <\/svg>\t\t\t\t\t\t\"Before\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tSustainability is an ongoing commitment to the lan<\/span>\n\t\t\t\n <\/path>\n <\/svg>\t\t\t\t\t\t\"Sustainability\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tAt SMC, every batch we select is the meeting of sc<\/span>\n\t\t\t\t\t\t\t\t\t\"At\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tFor coffees that are special by design. Every spec<\/span>\n\t\t\t\t\t\t\t\t\t\"For\n\t\t<\/a>\n\t<\/div>\n<\/div>\t<\/div>\n\n\t
\n\n\t\n\t\n<\/div>\n\t\t\n\t<\/span>\n\t<\/div>\n\n[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

GERA\u00c7\u00d5ESSUSTAINABILITY PROTOCOLThe actions we take today assure the generations to comeTo ensure there is a future for coffee culture, Cooxup\u00e9 developed the \u201cGera\u00e7\u00f5es\u201d Protocol \u2013 a tool for continuous improvement on the path to sustainability that is subdivided into levels of environmental, social and economic evaluation. Gera\u00e7\u00f5es was thought to take into consideration the molds […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n\u201cGera\u00e7\u00f5es\u201d Protocol - SMC Specialty Coffees<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smccafe.com.br\/en\/geracoes-protocol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cGera\u00e7\u00f5es\u201d Protocol - SMC Specialty Coffees\" \/>\n<meta property=\"og:description\" content=\"GERA\u00c7\u00d5ESSUSTAINABILITY PROTOCOLThe actions we take today assure the generations to comeTo ensure there is a future for coffee culture, Cooxup\u00e9 developed the \u201cGera\u00e7\u00f5es\u201d Protocol \u2013 a tool for continuous improvement on the path to sustainability that is subdivided into levels of environmental, social and economic evaluation. 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